Case study writing services
Peer-to-peer proof
for B2B buyers
73% of the most successful content marketers use case studies to build credibility and trust.
Source: CMI
A case study writer let’s your customers convince your prospects.
Solving pain points drives every B2B decision. And the people making those decisions crave compelling, real-world examples of your company expertise.
This is not your Year 9 science class. Case studies don’t have to be dull and formulaic.
A well researched, written and promoted case study forms the backbone of a persuasive content marketing campaign that showcases services, results and impact.
Collaborate on a case study that gets you noticed in the market.
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Why B2B marketers are investing in case study writing
98%
of B2B buyers agree it’s important to see case studies on vendor websites.
Source: DemandGen
3x
the leads are generated by content as outbound marketing.
Source: Demand Metric
63%
of business buyers develop or finalise a vendor list based solely on digital content.
Source: Forrester
Write stories that are meaningful and memorable
Go beyond results to showcase the IRL impact.
Plan your B2B case study for maximum impact
Show your ideal audience how you soothe their pain points.
Choose the right story – relevant, compelling and data-driven
Define specific objectives for awareness, leads and earned media
Plan a distribution strategy to get your story in front of the right people
Write people into the case study picture
Dig deep behind the scenes for the golden nuggets.
Interview internal and external stakeholders
Create a question set for each interview that mines for impact
Don’t assume the person with the highest pay grade has the best information 😉
Repurpose lead-generating content
Create an integrated campaign for your ideal audience.
Choose from video, text, audio, data visualisation and infographic formats
Leverage customer and partner channels for promotion
Use case study excerpts as powerful testimonials
Our work
ANNUAL REPORT | ASX | HEALTH | AGED CARE
Aged care sector reporting for an ASX-listed company.For listed companies bound by…
ANNUAL REPORT | NFP | PROPERTY
NFP annual report supportThe Property Industry Foundation makes a difference to…
READ MORE
Specialist case study writer support for
Sales and Marketing teams
Create an evergreen resource with our network of case study interviewers, writers and editors
Nail your case studies without scheduling stress or version control nightmares. We’re curious types who love to dig deep into the stories behind the sales pitch that make your customer’s day.
With a Content Director in Brisbane, an Ops Manager in Melbourne, and case study interviewers, researchers and writers spread across APAC – we love telling business stories.
What our clients say
A strategic approach to quality brand content
A strategy first B2B content writer and planner. Amanda delivers exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.
We’ve worked on projects where we’ve juggled stakeholders to get at just the right content to connect.
I highly recommend Amanda as a B2B copywriter and content specialist who takes a strategic approach to deliver quality brand content.
Susan Manjikian
Tech Marketing Leader
A smart writer who can collaborate on the brief
Amanda and her team were a dream to work with. Right from the start they were very organised and clearly communicated what needed to be done, how it was to be done and the timing of everything.
The WorkWords team coordinated interviews with our internal SMEs and then wrote great website copy that truly spoke to the needs of our clients and prospects.
Thank you Amanda we made it through the “danger zone” (our inside joke!).
Monica Moran
Marketing, AAM Group
Our CTO was so impressed!
Amanda created SEO-friendly blogs on complex technical topics for our B2B SaaS business.
She captured internal knowledge through expert interviews, to engage our audience with thought leadership and industry insights.
Our CTO was so impressed with how she captured highly technical concepts!
A clear expert in her craft, timely, and professional. Looking forward to continuing to work together 😊
Ebony Breen
Marketing Manager, Codafication
Meet our Content Director
“Case studies are a smart content investment – evergreen, repurposable, and the kind of proof that connects with your prospects”
Amanda Vanelderen
WorkWords Content Founder and Content Director
- Adjudicator – Australasian Reporting Awards
- Certified Practising Marketer (CPM) – Australian Marketing Institute
- Member – Australian Society for Technical Communication (ASTC)
How we work on your case study project
Strategy & planning
Choose the right client, service and impact to showcase.
Research & interviews
Get your experts talking in authentic industry language.
Writing & editing
Elevate your case study with specialist writers, editors and proofreaders.
Design
Add oomph with design, data visualisation and infographics.
Proofreading
Make a professional first impression on your prospects.
Promotion
Get your story in front of your ideal B2B audience across formats.
Our case study strategy and writing packages
We build a custom project quote to tell your customer success stories.
Strategy:
Plan your case study program
Maximise your impact, leads and ROI
$POA +gst
For brands starting a case study and testimonial program
Creation:
Tell the right stories
Elevate messaging with well-written stories
$POA +gst
For brands ready to up the ante on quality content
Marketing:
Promote your case study
Spread the word across owned and earned channels
$POA +gst
For brands ready to amplify stories across formats
5 tips for writing case studies
Choose a compelling case that showcases your unique value proposition for your ideal audience
Choose your key message – showcase a product or service or put the focus on relationships?
Look beyond the highest pay grades to find the key players to add depth and authenticity to your story
Add layers of proof beyond the words with data, statistics, before-and-after images, and testimonials
Create a case study structure with the reader in mind – break it up for readability
Our work
Annual Report | Government
Balancing reporting compliance with human stories for a government statutory...
Website content | Government
Transforming a tired government website into a user-friendly industry hub.How we...
Annual report | Community health | NFP
Reporting on community health in a pandemic.Bethany Group provides community health...
Case study writing services FAQs
What is a B2B case study?
A B2B case study is a real-world example of how a product or service has been successfully used by a customer – a customer success story. Depending on your preferred format, it includes background on the customer pain point, how it was solved, the results, and the impact for the customer and their own clients. Case studies are sometimes produced as part of email marketing campaigns, annual reports, or sales campaigns.
Why should B2B brands create case studies?
Case studies are a familiar format for showing – not just telling – your ideal audience about how you’ve helped customers just like them. B2B case studies are a great source of social proof to build the credibility and trust that turns prospects into customers.
Are B2B case studies different to B2C case studies?
Yes. While both use real-world examples of customer success or satisfaction, B2B case studies tend to focus on more complex products and convincing business decision-makers. B2C case studies are generally aimed at individual consumers.
How can I use B2B case studies in my marketing program?
Some examples of promoting your B2B case study include:
- a specific web landing page with consistent messaging
- social media campaigns – organic and paid
- email marketing campaigns
- sales channels like meetings, demos and pitches
- pitching to trade or industry publications and podcasts
- targeted outreach and ABM campaigns
- live events and panels
- webinars or podcasts.
Should brands gate their B2B case study content?
Generally, no. Gating content can be effective with some types of B2B content where your user is willing to trade their details for some unique insights. But case studies are a different kettle of fish – they’re primarily a tool for converting leads and help your prospect in their due diligence. Our advice? Leave the gate open 🙂
How much do case studies cost to produce?
The costs vary depending on the complexity of the case study – some involve multiple vendors to tell a story of collaboration and partnership, while some can be a simpler testimonial-style case study.
Can WorkWords Content design our case study?
Yes. We work with a network of experienced designers from concept to delivery. Our services include designing your case study for websites, video, social media and more.
How else we help
Strategy & planning
Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.
THE RIGHT FOUNDATION
Copywriting services
From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.
WORDS
Why WorkWords Content for case study writing
Proven content delivery
for B2B and government
clients
Data-driven content
planning with a splash
of delight
Audience advocates
across communication
and content trends
GSOH included at no extra cost
More copywriting services
Websites
Sustainability reports
Thought leadership
Annual reports
Newsletters
Blogs & articles
Seal the deal with compelling case studies.
Move some metrics that matter with leads and demand generated by real life stories of success.