The annual report specialists
We create, review and improve annual reports.
How we help
Report writing
Clear, compelling content, and project management that keeps your team on track — so your stakeholders get a report they can actually understand.
MoreReport Review
An independent, confidential assessment of how well your annual report communicates. Scored, evidenced and ranked against your sector and peers.
MoreReport SOPs
Write down how your annual report gets made, so it doesn’t depend on one person’s memory. Roles, workflows, checklists and sign-offs built for your team.
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The evidence base guiding our work
We built a framework for annual report communication based on research and best practice examples. It guides the reports we write and produce, and it’s what we score against in a Report Review.
- 1Strategic and leadership narratives
- 6Stakeholder engagement
- 2Results and performance reporting
- 7AI readability
- 3Writing and readability
- 8Governance and accountability
- 4Design and visual communication
- 9Sustainability communication
- 5Accessibility
- 10Integrated reporting <IR>
Annual report research reports
We use the same framework to score annual reports across sectors and publish our findings.
ASX 100 Annual Report Study 2025
All 100 FY2025 annual reports assessed against the framework. No report scored an A, and on 17 of the 29 criteria none reached the top band.
Read the study →
ASX 100 Leadership Voice Study 2025
The Chair and CEO messages in the same FY2025 reports. No report reached the top band, and most read as though one person wrote both.
Read the study →
Led by a reporting specialist
WorkWords Content is led by Amanda Vanelderen, Certified Practising Marketer, five-time Australasian Reporting Awards adjudicator and author of Write Better. Amanda has written, edited and coordinated dozens of annual reports for business and government.
Amanda is supported by a network of specialist report researchers, writers, editors and design partners across APAC.
