Your B2B copywriting agency

Expert business writing and creative copy for marketing and sales teams

Most top performing

B2B marketers

outsource content


Source: CMI 2022

B2B and business copywriting services to elevate your brand.

We’re a strategic B2B content agency obsessed with what happens after the big idea – creating the content.

From websites to sales decks and annual reports, we support B2B marketers by bringing strategy to life with genuinely useful content.

Managing your content workflows from idea to analysis.

We’ve loved working with


Why B2B marketers invest in copywriting services


of B2B marketers depend on

content quality for a

competitive edge. 


Source: CMI


of B2B decision makers prefer

to read content than an ad. 

Source: HubSpot



of B2B buyers consume 3+

pieces of content before

engaging with Sales.

Source: DemandGen

Your virtual content team

Invest in unboring business writing and creative B2B copywriting services

Cut through content telling a consistent story

You focus on the big picture, and we’ll create content for your ideal audience, nail your brand voice, and nurture prospects through the sales funnel.

Fresh angles on old topics – meet your subject matter experts new BFF

Content design to match B2B buyer preferences – we link the format to the funnel

On time and budget projects – proven processes and workflows

Choose the business writing support for your brand

Blogs & articles
Annual reports
Case studies
SEO friendly websites
Sustainability reports

What our clients say about our B2B copywriting

Copywriting expertise on a global rebrand

Amanda helped apply a new brand name, tone of voice and positioning to an existing product – and to bring our client up to speed with SEO.

She’s a clever writer who knows how to work with feedback from a team to get it right.

Pearlyn Goi

Shift, Singapore

Through the danger zone

Amanda and her team were a dream to work with. Right from the start they were very organised and clearly communicated what needed to be done, how it was to be done and the timing of everything. This was a God-send as we were under extreme pressure to build our website very quickly. The WorkWords team coordinated interviews with our internal SMEs and then wrote great website copy that truly spoke to the needs of our clients and prospects. WorkWords also took care of all the extra SEO bits relating to the website content, a great relief for me as this is not my area of expertise. I really enjoyed working with Amanda – every time I reached out to her because I was stressed and starting to panick, she responded with humour and assured me that all was on track – then made sure that it actually was. Thank you Amanda we made it through the “danger zone” (our inside joke!).


Marketing Manager, AAM Group

Shake out the important bits!

Great work contributing to our IPO doc with strong value-add around ASX requirements and investor relations messaging.

Recommend Amanda and her team to anyone wanting to make sense of complex information and shake out the important bits!


IPO content client

How we work on your writing project



Take the guesswork out of your content marketing with smart strategy



Communicate clearly with specialist writing, editing and proofreading



Boost online visibility and amplify across channels and formats for repeat ROI

The best B2B copywriting balances data with delight.

We’re a strategic B2B content agency.

That means we create content with purpose. Content that supports brands to boost visibility, build authority, and generate leads as warm as toast.

Most of your competitors will invest in the wrong spaces or churn out copycat content. 

Our strategy-first approach is your chance to seize the day and double down on the quality of your content.

How else we help

Strategy & planning

Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.


Content marketing

From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.


Our work

We’ll write the content your strategy promised.

Make an impact with specialist B2B copywriting and business writing support.