Balancing reporting compliance with human stories for a government statutory authority.
How we helped the Prostitution Licensing Authority create an annual report to meet Queensland Government guidelines and industry audiences.
About the project
I have been writing and/or producing Annual Reports for 10 years now and this has been the best experience I have had. It was a very smooth collaboration and we even managed to get to be creative!
Prostitution Licensing Authority Queensland
Annual Report – Government
PROJECT TYPE
INDUSTRY
Government
Health & Medical
A statutory authority annual report against legislated guidelines with room to tell the stories behind the industry in a pandemic.
The project
Coordination of annual report structure, content and messaging to support PLA Executive and Compliance teams.
Project goals
- Showcase licensee and approved manager perspectives
- Reflect new messaging and engagement activities in reporting themes
- Compliance with updated Queensland Government guidelines
How we helped
- Structure, scheduling and project management
- Interviewing, researching and writing case studies
- Consistent messaging across writing and editing of complete report
The impact
- Annual Report lodged within legislated timeframe to Attorney-General including all required inclusions under 2022 guidelines
- Repurposable case studies created for social media and newsletter channels
- Ongoing industry engagement and client satisfaction improvements supported by authentic industry voices represented in reporting
PROJECT TYPE INDUSTRY
Annual report Government
Health & Medical
“By interviewing industry participants we created powerful case studies to bring people to the fore of the PLA story – and meet complex annual reporting guidelines.”
Amanda Vanelderen – WorkWords Content Founder and Content Director.
We’ve loved working with
How we work on annual reports
Our annual report services are delivered by specialist researchers, writers, editors and other content professionals.
Strategy & planning
A smart strategy includes report themes, messaging and ensuring compliance
Research & interviews
Swap endless templates for interviews with internal stakeholders and partners.
Writing & editing
Elevate your reporting with specialist writers, editors and communicators.
Design
Showcase your report, messaging and brand with design and data visualisation.
Proofreading
Find the typos before your investors and guarantee accuracy of financial statements.
Promotion
Promote your report messaging to the right audience at the right time.
More copywriting services
Blogs & articles
Sustainability reports
Case studies
Annual reports
Newsletters
Email marketing
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How else we help
Strategy & planning
Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.
THE RIGHT FOUNDATION
Content marketing
From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.
WORDS
What our clients say
Helpful support for a story-led annual report
I engaged Amanda to support my team to write the Bethany Group 2020 annual report.
This report was the first time the organisation was going to present a digital annual report to community.
As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.
Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.
Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.
I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.
Cherie Donnellan
Bethany Group
Did a great job
Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job.
Puja
Marketing Manager,
Community heath provider
Thanks for getting us over the line Amanda!
Amanda worked with us and took our sustainability report content from tangled knot to smooth sailing. She helped us unfold the message we wanted to articulate and ensure we maintained a consistent voice throughout. She was flexible with changing and challenging timeframes, across reporting compliance, and a huge help on content structure and writing. Thanks for getting us over the line Amanda!
Sally Evans
Annual report writing FAQs
What is an annual report?
An annual report is a record of a company or organisation’s operations and financial performance in the previous year. Some companies produce an annual report to meet regulatory or legislative requirements, while others choose to produce a report to communicate with investors, stakeholders and partners.
How much do annual reports cost to produce?
The cost of producing an annual report varies based on factors like the size of the company, reporting and legislative obligations, and complexity of operations and performance.
Does my company or organisation have to publish an annual report?
It depends on your location, industry, and regulatory and legislative requirements. In Australia, companies listed on the ASX must submit an annual report to ASIC and NFPs submit an annual report to the Australian Charities and Not For Profits Commission.
Can WorkWords Content design our annual report?
Yes. We work with a network of experienced designers from concept to delivery.
Support for compelling and compliant reporting.
Government and statutory authority annual reporting specialists.