B2B content writing for mighty brands
Business-to-business content is no longer the boring cousin.
Use specialist B2B content writers for quality over quantity.
B2B content and copywriting for campaigns that speak to people, not pay grades.
If you think B2B copywriting and content needs to sound dull to be professional, it’s time for a refresh. B2B is not the boring cousin anymore.
From internal comms to campaigns, tech specs to nurturing sequences, reporting to sales decks — we love B2B content.
Doing the research to make it hit the mark?
Connecting with the right decision maker?
Simplifying your message and action?
That’s what lights our content fire. What about you?
B2B content writers and experts, assembled.
A network of B2B content writers, copywriters, editors, and design partners to suit your brand and budget.
Deliver B2B content writing that nails your tone of voice, messaging and content goals. Across tech, financial services, government and more, take a strategic approach to content that scratches an audience itch.
With a Creative Director in Brisbane, and writers and editors spread across Sydney, Melbourne and APAC – we’re a modern B2B content agency that loves telling business stories.
What our clients say
Copywriting expertise on a global rebrand
Amanda helped apply a new brand name, tone of voice and positioning to an existing product – and to bring our client up to speed with SEO.
She’s a clever writer who knows how to work with feedback from a team to get it right.
Pearlyn G
Shift, Singapore
So easy to work with
We’ve had great success working with Amanda on technical web copy and longer form blog content.
Amanda is so easy to work with and definitely recommend. Not only is the copy great but she is communicative and delivers on time.
Catherine
Marketing, Ricoh Australia
Strategy first B2B content writer and planner
Amanda delivers exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns. We’ve worked on projects where we’ve juggled stakeholders to get at just the right content to connect.
I highly recommend Amanda as a B2B copywriter and content specialist who takes a strategic approach and delivers quality brand content.
Susan M.
APAC Tech Marketing
Content writing with purpose
Creating content with a purpose, on purpose.
Sharpen every message
Complete B2B copywriting and content services.
Start with an idea or a draft ready for a copy edit (we’ll explain what that is)
Write to make your brand look good
Get support for regular written comms like newsletters
From research to writing and finding the typos
Sharp B2B copywriting to show, tell and sell.
Well-written content gets read
Know your audience, and why they care about the content.
Support whether you’re at the first draft, or the 37th
Persuasion depends on well-crafted writing
Add-on style guide development to your content project
Content production and promotion
Once you have the written words, have a system for repurposing and amplifying them.
Sharpen it, then spread it
Communicate or promote your B2B copy – don’t let it hide away on a single web page.
Social content or campaigns
Sales decks and presentations
Blog to video repurposing
We’ve loved working with
How we work on B2B content writing projects
Plan
Take the guesswork out of your content marketing with smart strategy
Produce
Communicate clearly with specialist writing, editing and proofreading
Promote
Boost online visibility and amplify across channels and formats for repeat ROI
5 top tips for B2B content and copywriting
Think about impact rather than just results
Know your decision makers - and who informs them
Don't have a brand tone of voice or editorial guide? Get one.
Choose simplicity over concept every time
It's Fight Club for words - everything must fight to get on the page
Our work
Annual Report | Government
Balancing reporting compliance with human stories for a government statutory...
Website content | Government
Transforming a tired government website into a user-friendly industry hub.How we...
Annual report | Community health | NFP
Reporting on community health in a pandemic.Bethany Group provides community health...
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Get a content writer on the line.
Get B2B copywriting and content support to keep your team on track.