About us

Hi. We’re the corporate reporting and content specialists.

Delivering annual
reports and corporate
communication projects for 
governments, brands and NFPs

Specialist annual report and corporate comms writing, editing and proofreading

We’ve written, edited and proofread annual report and corporate content for dozens of government bodies, statutory authorities, ASX-100 companies and not-for-profit organisations.

We’ll tell your story using a Plain English approach and our proven 8-step project management model.

We’re led by Amanda Vanelderen, with over 20 years of experience in reporting and corporate communication projects. Amanda is a 4-time Adjudicator for the Australasian Reporting Awards. 

See how we work.

Meet our Content Director

“Annual reports are your opportunity to shape the business story you want to tell.”

Amanda Vanelderen
WorkWords Content Founder & Content Director

Amanda has worked on 50+ annual reports for ASX200, government, NFP and private organisations.

Working with comms, investor relations and marketing teams, Amanda leads the delivery of confidential reporting and communication services that take a Plain English approach to clear, compelling and human communication.

  • Adjudicator – Australasian Reporting Awards 2021-2025
  • Certified Practising Marketer (CPM) – Australian Marketing Institute (AMI)
  • Judge – AMI Marketing Awards 2021-2025
Australian Marketing Institute 2024 judge accreditation badge

Our Plain English approach

Plain English (or Plain Language) is a way of writing using simple, everyday language. 

Plain English is the foundation of clear, compelling and human communication. It’s:

  • faster to write 
  • faster to read
  • more likely to be understood the first time.

Our Plain English writing and editing services deliver on your messages without stripping away your brand voice, ‘dumbing down’ your content, or shying away from complex topics.

Our project management approach

Our proven 8-step project management approach delivers clear, compelling reports that meet organisational objectives and audience needs. 

Plain English is the foundation of clear, compelling and human communication. It’s:

  • faster to write 
  • faster to read
  • more likely to be understood the first time.

Our Plain English writing and editing services deliver on your messages without stripping away your brand voice, ‘dumbing down’ your content, or shying away from complex topics.

Our Plain English guidelines

N

Write like a human, for humans

N

Know and respect your audience

N

Use active voice

N

Get to the point

N

Swap jargon for simple language

N

Consistent punctuation and grammar

N

One idea per sentence and paragraph

N

Boost readability with lists, headings and breakouts

Who we help

We support…

 

Governance managers

CMOs and marketing managers

Corporate comms managers

Heads of content

Marketing and content managers

In…

 

Government bodies

Statutory authorities

Leading brands

ASX-listed companies

NFPs

To…

 

boost visibility

build authority

comply with legislative reporting requirements

deliver clear and compelling messages

How we help

Strategy & planning

Take the guesswork out of connecting with your ideal customers with smart strategies and practical plans to bring them to life.

Copywriting services

From refreshingly useful B2B copywriting to copy editing and proofreading support across internal and external projects.

Content marketing

Build campaigns, hubs or ongoing content to drive leads and push your prospects through the sales funnel.

Copywriting and reporting services

Annual reports
Sustainability reports
Case studies

We’ve loved working with

What our clients say

Did a great job

Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job.

 

Puja
Marketing Manager, DPV Health

Exceptional website copy

Exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.

 

Susan
Tech Marketing Professional

Up our communication game

WorkWords Content supported our industry association to up our communication game.

 

Joan
Secretary, Queensland Industry Association

As seen on

AMI CPM membership badge

The annual report writing agency supporting your brand.

Ask us about support for your annual report, sustainability report or corporate comms projects.