About us
Hi. We’re the B2B content specialists.
WorkWords Content supports B2B marketers to create unstoppable brands.
We’re the original B2B content optimists – we see opportunity everywhere.
Founded by Amanda Vanelderen in 2016, we’ve grown to an Australia-wide B2B specialist content team.
Work with us on a retainer or one-off project from strategic planning to executing your plans with compelling content marketing.
Plan, create and promote content that speaks to your ideal audience.
Meet the team
Shan Morrison
Online Operations
Manager
Amanda Vanelderen
Founder and Content
Director
Rod Vanelderen
Finance & IT
Manager
How we work
Plan
Take the guesswork out of your content marketing with smart strategy
Produce
Communicate clearly with specialist writing, editing and proofreading
Promote
Boost online visibility and amplify across channels and formats for repeat ROI
Who we help
We’re big fans of long term relationships for maximum impact.
We support…
B2B marketers
CMOs
Heads of content
Marketing and content managers
Digital marketing strategists
In…
B2B enterprise
SaaS startups
Agencies
Government and statutory authorities
Member organisations
Professional services
NFPs
To…
boost visibility
build authority
generate leads as warm as toast
How we help
Strategy & planning
Take the guesswork out of connecting with your ideal customers with smart strategies and practical plans to bring them to life.
Copywriting services
From refreshingly useful B2B copywriting to copy editing and proofreading support across internal and external projects.
Content marketing
Build campaigns, hubs or ongoing content to drive leads and push your prospects through the sales funnel.
Our memberships and qualifications
Meet Amanda
Founder and Content Director, Amanda Vanelderen, believes clear communication changes the world.
From an after-school job at a newspaper, to studying professional writing and experience across corporate marketing and government comms – she’s a content marketing specialist. And behind that smile? She’s ruthless about supporting B2B marketers by creating content with purpose. Ruthless, we tell ya!
We’ve loved working with
Your B2B specialist network
Strategists, copywriters and editors across Australia
We work with a network of talented B2B strategists, copywriters, editors, designers and SEO specialists.
With a Content Director in Brisbane, an Ops Manager in Melbourne, and writers spread from coast to coast – we’re your virtual content team on demand.
What our clients say
Did a great job
Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job.
Puja
Marketing Manager, DPV Health
Exceptional website copy
Exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.
Susan
Tech Marketing Professional
Up our communication game
WorkWords Content supported our industry association to up our communication game.
Joan
Secretary, Queensland Industry Association
As seen on
The B2B content agency supporting marketing and sales.
Ask us about strategy-first content support for your B2B marketing goals.