About us

Hi. We’re the B2B content specialists.

WorkWords Content supports B2B marketers to create unstoppable brands.

We’re the original B2B content optimists – we see opportunity everywhere.

Founded by Amanda Vanelderen in 2016, we’ve grown to an Australia-wide B2B specialist content team.

Work with us on a retainer or one-off project from strategic planning to executing your plans with compelling content marketing. 

Plan, create and promote content that speaks to your ideal audience.

Meet the team

Shan Morrison

Online Operations


Amanda Vanelderen

Founder and Content


Rod Vanelderen

Finance & IT


How we work



Take the guesswork out of your content marketing with smart strategy



Communicate clearly with specialist writing, editing and proofreading



Boost online visibility and amplify across channels and formats for repeat ROI

Who we help

 We’re big fans of long term relationships for maximum impact.

We support…


B2B marketers


Heads of content

Marketing and content managers

Digital marketing strategists



B2B enterprise

SaaS startups


Government and statutory authorities

Member organisations

Professional services




boost visibility

build authority

generate leads as warm as toast

How we help

Strategy & planning

Take the guesswork out of connecting with your ideal customers with smart strategies and practical plans to bring them to life.

Copywriting services

From refreshingly useful B2B copywriting to copy editing and proofreading support across internal and external projects.

Content marketing

Build campaigns, hubs or ongoing content to drive leads and push your prospects through the sales funnel.

Our memberships and qualifications

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Meet Amanda

Founder and Content Director, Amanda Vanelderen, believes clear communication changes the world.

From an after-school job at a newspaper, to studying professional writing and experience across corporate marketing and government comms – she’s a content marketing specialist. And behind that smile? She’s ruthless about supporting B2B marketers by creating content with purpose. Ruthless, we tell ya!

We’ve loved working with

Your B2B specialist network

Strategists, copywriters and editors across Australia

We work with a network of talented B2B strategists, copywriters, editors, designers and SEO specialists.

With a Content Director in Brisbane, an Ops Manager in Melbourne, and writers spread from coast to coast – we’re your virtual content team on demand.

What our clients say

Did a great job

Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job.


Marketing Manager, DPV Health

Exceptional website copy

Exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.


Tech Marketing Professional

Up our communication game

WorkWords Content supported our industry association to up our communication game.


Secretary, Queensland Industry Association

As seen on

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The B2B content agency supporting marketing and sales.

Ask us about strategy-first content support for your B2B marketing goals.