B2B content strategy and planning services
Generate, nurture and convert the right leads
Every effective B2B
campaign starts
with smart strategy.
Marketers who set goals are 376% more likely to succeed than those who don’t. Start with strategy.
Source: CoSchedule
It takes time to research and create a strategy that connects and converts your ideal audience.
From SEO to social media, content to campaigns, our specialist team can co-design a strategy with you to pinpoint goals, objectives, and exactly how we get to your desired future state.
Smart strategic planning informs better decisions on content spend and ROI.
We’ve loved working with
Why B2B marketers are investing in content strategy
376%
more success is reported by marketers that set goals than those who don’t.
Source: CoSchedule
64%
of the most successful B2B marketers have a documented content marketing strategy.
Source: CMI
3x leads
generated by content marketing as by outbound marketing at 62% less cost.
Source: Demand Metric
Why our content strategy services are different
Driven by results that make an impact
Go further than results to impact
We take the pressure of your team by creating comprehensive B2B marketing and content strategies.
Our strategists are focused on results that make a meaningful impact – there’s no vanity metrics in site.
Beyond strategy to content creation
After we create your strategy, our specialist B2B content team sticks around to deliver it for you.
We can bring newsletter and email marketing plans to life, create a pop-up content hub, or kickoff that website makeover.
Personalised strategic planning
We get to know your business like, well, the back of our own brand.
From voice of customer research to subject matter experts, our plans are informed by the people who matter.
Choose your strategic content planning support
Content strategy
SEO and keyword strategy
Strategic communication plans
Brand voice and style guides
B2B marketing campaigns
Thought leadership strategy
How we work on your B2B content strategy
Plan
Take the guesswork out of your content marketing with smart strategy
Produce
Communicate clearly with specialist writing, editing and proofreading
Promote
Boost online visibility and amplify across channels and formats for repeat ROI
Content strategy built
for head and heart
We’re a strategic B2B content agency.
That means we create content with purpose. Content that supports brands to boost visibility, build authority, and generate leads as warm as toast.
Most of your competitors will invest in the wrong spaces or churn out copycat content.
Our strategy-first approach is your chance to seize the day with genuinely useful content
How else we help
Copywriting services
From refreshingly useful B2B copywriting to copy editing and proofreading support across internal and external projects.
THE RIGHT WORDS
Content marketing
From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.
THE RIGHT LEADS
What our clients say
A smart writer who can collaborate on the brief
Amanda has worked across agency accounts on B2B and B2C content strategy, campaigns, EDMs, keynote speeches, and anything that needed a smart writer who could collaborate on the brief.
Thanks for your work!
Monica
Production Manager, B2B marketing agency
Exceptional website copy
Exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.
Susan
Tech Marketing Professional
Helpful support for a story-led annual report
As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.
I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.
Cherie Donnellan
Bethany Group
Our work
Annual Report | Government
Balancing reporting compliance with human stories for a government statutory...
Website content | Government
Transforming a tired government website into a user-friendly industry hub.How we...
Annual report | Community health | NFP
Reporting on community health in a pandemic.Bethany Group provides community health...
Reaching your goals starts with B2B content strategy.
Lock in specialist B2B strategic support from a team of experienced business to business writers and marketers.