B2B content strategy and planning services

Generate, nurture and convert the right leads

Every effective B2B
campaign starts
with smart strategy.


Marketers who set goals are 376% more likely to succeed than those who don’t. Start with strategy.

Source: CoSchedule

It takes time to research and create a  strategy that connects and converts your ideal audience.

From SEO to social media, content to campaigns, our specialist team can co-design a strategy with you to pinpoint goals, objectives, and exactly how we get to your desired future state.

Smart strategic planning informs better decisions on content spend and ROI.

We’ve loved working with

Why B2B marketers are investing in content strategy


more success is reported by marketers that set goals than those who don’t.

Source: CoSchedule


of the most successful B2B marketers have a documented content marketing strategy.

Source: CMI


3x leads

generated by content marketing as by outbound marketing at 62% less cost.

Source: Demand Metric

Why our content strategy services are different

Driven by results that make an impact

Go further than results to impact

We take the pressure of your team by creating comprehensive B2B marketing and content strategies. 

Our strategists are focused on results that make a meaningful impact – there’s no vanity metrics in site.

Beyond strategy to content creation

After we create your strategy, our specialist B2B content team sticks around to deliver it for you.

We can bring newsletter and email marketing plans to life, create a pop-up content hub, or kickoff that website makeover.

Personalised strategic planning

We get to know your business like, well, the back of our own brand. 

From voice of customer research to subject matter experts, our plans are informed by the people who matter.

Choose your strategic content planning support

Content strategy
SEO and keyword strategy
Strategic communication plans
Brand voice and style guides
B2B marketing campaigns
Thought leadership strategy

How we work on your B2B content strategy



Take the guesswork out of your content marketing with smart strategy



Communicate clearly with specialist writing, editing and proofreading



Boost online visibility and amplify across channels and formats for repeat ROI

Content strategy built
for head and heart

We’re a strategic B2B content agency.

That means we create content with purpose. Content that supports brands to boost visibility, build authority, and generate leads as warm as toast.

Most of your competitors will invest in the wrong spaces or churn out copycat content.

Our strategy-first approach is your chance to seize the day with genuinely useful content

How else we help

Copywriting services

From refreshingly useful B2B copywriting to copy editing and proofreading support across internal and external projects.


Content marketing

From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.


What our clients say

A smart writer who can collaborate on the brief

Amanda has worked across agency accounts on B2B and B2C content strategy, campaigns, EDMs, keynote speeches, and anything that needed a smart writer who could collaborate on the brief.

Thanks for your work!


Production Manager, B2B marketing agency

Exceptional website copy

Exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns.


Tech Marketing Professional

Helpful support for a story-led annual report

As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.

I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.

Cherie Donnellan
Bethany Group

Our work

Reaching your goals starts with B2B content strategy.

Lock in specialist B2B strategic support from a team of experienced business to business writers and marketers.