How we work

Strategy-first content support for B2B marketers

Pink heart line drawing that looks like a maze

Balancing data with delight

We’re a strategic B2B content agency.


That means we create content with purpose. Content that supports brands to boost visibility, build authority, and generate leads as warm as toast.

Most of your competitors will invest in the wrong spaces or churn out copycat content.

Our strategy-first approach is your chance to seize the day with genuinely useful content.

We’ve loved working with


How we work

Our approach involves 3 key stages for your content.



Take the guesswork out of your content marketing with smart strategy



Communicate clearly with specialist writing, editing and proofreading



Boost online visibility and amplify across channels and formats for repeat ROI

Why WorkWords Content

Proven content delivery
for B2B and government

Data-driven content
planning with a splash
of delight

Audience advocates
across communication
and content trends

GSOH included at no extra cost

What our clients say

The best experience

I have been writing and producing Annual Reports for 10 years now and this has been the best experience I have had.


Christine Campbell
Property Industry Foundation, Sydney

Great pieces well received in market

She understood our business, target audience and the brief and wrote some great pieces that were well received in market.

She is bubbly and great to work with – highly recommend!


Marketing Manager, Smartpay

Through the danger zone

…assured me that all was on track – then made sure that it actually was. Thank you Amanda we made it through the danger zone (our inside joke!)


Marketing Manager, AAM Group

Our work

Experience matters in the content game.


Get strategic and bring your marketing vision to life with a specialist B2B content marketing agency.