Your B2B content marketing agency Brisbane

Guide prospects through the funnel with genuinely useful content

79% of brands use

content marketing

to generate

quality leads.

Boost visibility, authority, and leads with the Brisbane content marketing agency.

The 2020s have done one thing right – investment in B2B content marketing increased. Brands previously reliant on face-to-face sales and events have recognised the value of attracting leads, not just chasing them, with targeted and relentlessly helpful content.

The best B2B content marketing campaigns meet the needs of their ideal audience with tools that solve productivity, budget and process challenges.

Get your message through with strategic B2B content marketing services.

We’ve loved working with


Why B2B marketers are investing in content marketing


agree it educates the audience.

Source: CMI 2022


agree content marketing generates leads.

Source: CMI 2022



agree content marketing helps build loyalty.

Source: CMI 2022

Up the ante with your content marketing agency

When you know your ideal audience, it’s easier to create ideal content.

Strategy focused on engagement and conversion

Make a plan based on past campaigns, competitors you do and don’t like, and your unique user journey.


Plan to boost content ROI with a smooth funnel


Match content channels and formats to your ideal audience


Profile your ideal customer for laserlike targeting


SEO-friendly content campaigns

Boost your online visibility with smart content produced for your website and repurposed across channels.

Keyword strategy

Ongoing competitor analysis

SEO and traffic reports and insights

Campaign tracking and audits

Assess existing campaigns or track your new content marketing package from launch for priceless insights.

Boost content ROI

See what works and what doesn’t

Update campaign plans on the go to match your audience

How else we help

Strategy & planning

Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.


Copywriting services

From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.


What our clients say

Great pieces well received in market

She understood our business, target audience and the brief and wrote some great pieces that were well received in market.

She is bubbly and great to work with – highly recommend!


Marketing Manager, Smartpay

Through the danger zone

Amanda and her team were a dream to work with. Right from the start they were very organised and clearly communicated what needed to be done, how it was to be done and the timing of everything. This was a God-send as we were under extreme pressure to build our website very quickly. The WorkWords team coordinated interviews with our internal SMEs and then wrote great website copy that truly spoke to the needs of our clients and prospects. WorkWords also took care of all the extra SEO bits relating to the website content, a great relief for me as this is not my area of expertise. I really enjoyed working with Amanda – every time I reached out to her because I was stressed and starting to panick, she responded with humour and assured me that all was on track – then made sure that it actually was. Thank you Amanda we made it through the “danger zone” (our inside joke!).


Marketing Manager, AAM Group

So easy to work with

We’ve had great success working with Amanda on technical web copy and longer form blog content.

Amanda is so easy to work with and definitely recommend. Not only is the copy great but she is communicative and delivers on time.


Marketing, Ricoh Australia 

Marketing for head and heart from a strategy-first content agency

If you’re still creating content by gut-feel or adding to the blog to tick off a KPI? It’s time for a content makeover.

It’s heart AND head in the world of Google, changing audience behaviour, and an ideal audience you want to surprise and delight.

We help brands, organisations and governments create content that’s trusted and targeted. Using smart strategy, customer-centric content, and metrics that matter your brand becomes unstoppable. 

Let’s create remarkably good content for your brand that’s part data and part delight.


Our work

Make some content marketing

Kickstart your 2023 lead generation goals with expert support from the specialist B2B content marketing agency.