Creating a compelling annual report through pandemic shifts, new branding and organisational milestones.

How we supported the Property Industry Foundation to write and edit annual report content and case studies to showcase the impact of supporting young people experiencing homelessness.

About the project

I have been writing and/or producing Annual Reports for 10 years now and this has been the best experience I have had. It was a very smooth collaboration and we even managed to get to be creative!


Property Industry Foundation

Annual report Property Industry Foundation

Property Industry Foundation

Annual report – NFP


Annual report 


Not for profit (NFP)


Reporting for a NFP backed by the property sector supporting young people experiencing homelessness.

The project

Support for the Communications Manager to create a report reflecting pandemic pivots, new branding, and organisational milestones.

Project goals

  • Engage partners, donors and stakeholders 
  • Introduce new branding
  • Mark 25-year Foundation anniversary

How we helped

  • Compelling case studies to bring achievements to life
  • Consistent new brand language and messaging
  • Writing, editing and proofreading (and lots of liaison with their fabulous designer!)

The impact

  • Internal comms team supported to produce a powerful report showcasing adaptation
  • Compulsory reporting leveraged as an opportunity to create story-based content 
  • Report successfully highlighted PIF’s 25 year anniversary and future plans despite uncertainty
  • Met and exceeded NFP reporting guidelines

“Working closely with the PIF Communications Manager and report designer, we helped create a report structure and messaging for marking a milestone of 25 years even while PIF dealt with pandemic challenges and implementing a rebrand.”

Amanda Vanelderen – WorkWords Content Founder and Content Director.

We’ve loved working with


How we work on annual reports

Our annual report services and packages are delivered by a network of specialist researchers, writers, editors and other content professionals.

Strategy & planning

A smart strategy includes report themes, messaging and maximising repurposable content.

Research & interviews

Swap endless templates for interviews with internal stakeholders and partners.

Writing & editing

Elevate your reporting with specialist writers, editors and communicators.


Showcase your report, messaging and brand with design and data visualisation.


Find the typos before your investors and guarantee accuracy of financial statements.


Make a plan to promote your report messaging to the right audience at the right time.

More of our work

More copywriting services

Sustainability reports
Case studies
Annual reports
Blogs & articles

How else we help

Strategy & planning

Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.


Content marketing

From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.


What our clients say

Helpful support for a story-led annual report

As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.

Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies.

I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.

Cherie Donnellan
Bethany Group

Did a great job

Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job.


Puja Jacobs
Marketing Manager,
DPV Health

Thanks for getting us over the line Amanda!

Amanda worked with us and took our sustainability report content from tangled knot to smooth sailing. She helped us unfold the message we wanted to articulate and ensure we maintained a consistent voice throughout. She was flexible with changing and challenging timeframes, across reporting compliance, and a huge help on content structure and writing. Thanks for getting us over the line Amanda!

Sally Evans
Viva Energy

Annual report writing FAQs

What is an annual report?

An annual report is a record of a company or organisation’s operations and financial performance in the previous year. Some companies produce an annual report to meet regulatory or legislative requirements, while others choose to produce a report to communicate with investors, stakeholders and partners.

How much do annual reports cost to produce?

The cost of producing an annual report varies based on factors like the size of the company, reporting and legislative obligations, and complexity of operations and performance.

Does my company or organisation have to publish an annual report?

It depends on your location, industry, and regulatory and legislative requirements. In Australia, companies listed on the ASX must submit an annual report to ASIC and NFPs submit an annual report to the Australian Charities and Not For Profits Commission.

Can WorkWords Content design our annual report?

Yes. We work with a network of experienced designers from concept to delivery.

Showcase your NFP impact in your annual reporting.

Support to create repurposable, compelling content for stakeholders, partners and donors.