Our B2B content strategy services

Up ROI with relevant content delivered at the right time

64% of top performing B2B marketers have a documented content marketing strategy.

Source: CMI

We’re a B2B content strategy agency. We start with strategy to create B2B content with purpose, on purpose.

B2B content strategies are about making choices. Your content strategy is not just your goal, or execution. It’s the choices you make to get your brand from where you are to where you want to be.

Well-researched, thoughtful content strategies are a key part of your content marketing foundation – guesswork and gut feel can only work for so long.

From website planning to a communication overhaul, it starts with strategy.

Relevant, repurposable content drives revenue.

We’ve loved working with


Why B2B marketers are investing in content strategy


people on average are involved in a B2B buying cycle. Cover them at each stage of the sales funnel.

Source: CEO World


in 2023 is short-form video. Refresh your strategy to include the most effective, highest ROI format.

Source: HubSpot



of B2B marketers use paid channels to distribute their content. Make it count with integrated planning.

Source: Search Engine Watch

Content strategy services designed for impact

Make the most of your B2B content marketing spend

Beyond measurable results to meaningful impact

We take the pressure of your team by creating comprehensive B2B marketing and content strategies. 

Our strategists are focused on results that make a meaningful impact – there’s no vanity metrics in site.

From strategy and planning to production

After we create your strategy, our specialist B2B content team sticks around to deliver it for you.

We can bring newsletter and email marketing plans to life, create a pop-up content hub, or kickoff that website makeover.

Personalised strategic content planning

We get to know your business like, well, the back of our own brand.

From voice of customer research to subject matter experts, our plans are informed by the people who matter.

Our work

Content and digital strategists to support your vision

Our network of specialist content, digital, and  SEO strategists is your virtual content team.

Create a content strategy that supports your internal sales and marketing teams, and delivers relevant, engaging content to the right audience at the right time.

With a (strategy-obsessed) Content Director in Brisbane, an Ops Manager in Melbourne, and strategy specialists spread across APAC – we’ve got you covered from idea to execution.

What our clients say

Up our communication game

WorkWords Content supported our industry association to up our communication game.


Secretary, Queensland Industry Association

Great pieces well received in market

She understood our business, target audience and the brief and wrote some great pieces that were well received in market.

She is bubbly and great to work with – highly recommend!


Marketing Manager, Smartpay

The best experience

I have been writing and producing Annual Reports for 10 years now and this has been the best experience I have had.


Property Industry Foundation

How we work on your content strategy


Our approach involves 3 key stages for your content.



Take the guesswork out of your content marketing with smart strategy



Communicate clearly with specialist writing, editing and proofreading



Boost online visibility and amplify across channels and formats for repeat ROI

Meet our Content Director

“Strategy is a choice to back one approach over another, not how to be all things to all people. Smart strategy – for a content marketing campaign, a communications rollout, or social refresh – makes the most of your content spend.”

Amanda Vanelderen
WorkWords Content Founder and Content Director

Amanda has produced content strategies, communication plans and strategic communications for government, NFP and private organisations.

Adjudicator – Australasian Reporting Awards

  • Certified Practising Marketer (CPM) – Australian Marketing Institute
  • Member – Australian Society for Technical Communication (ASTC)

Strategic Competitive


Track and replicate what works (and doesn’t) for key competitors.

$POA +gst

For brands ready to fill content gaps with strategic intel

Strategic Content


Put all your content up for grabs for a complete internal audit.

$POA +gst

For brands who maximise ROI with repurposable and evergreen content

Launch & Growth


Amplify new products or verticals with a purpose-built plan.

$POA +gst

For established brands launching new products or vertical campaigns

5 tips for your B2B content strategy


Separate your strategy from your ambitions – strategy is how to get from here to there, followed by tactics and execution


Set specific, measurable, attainable, relevant and timely SMART goals aligned with the bigger business picture


Use Voice of Customer research to sense check your content messaging, channels and formats


Engage sales, product and operational teams in content planning – the best source of feedback, topics and how to attune your brand language to reflect your audience


Bring the strategy to life with SEO content creation and content marketing against a strategic content distribution and amplification calendar

B2B content strategy services FAQs

What is a B2B content strategy?

A B2B content strategy is a plan for creating, distributing and promoting content that boosts brand visibility, builds authority, and generates converting leads. Your content strategy may support a broader marketing or communications framework – or showcase a single product, launch or ABM campaign.

How much does a B2B content strategy cost?

The cost of developing and executing a B2B content strategy varies depending on the project complexity and scope – from reimagining established brands to building authority and sales online.

What types of marketing channels can a B2B content strategy include?

  • Social media
  • SEO
  • Email marketing
  • Video marketing
  • Referral marketing

What are the types of B2B content channels based on their cost and ROI structure?

  • Owned – ‘free’ channels you control e.g. website and email, newsletters 
  • Paid – sponsored or amplified content including B2B influencers e.g. ad campaigns and sponsored posts
  • Earned – PR-based coverage across news and/or niche sites based on promotion e.g. quoted as expert in high profile publication
  • Shared – organic content about you on third-party platforms e.g. communities, reviews and forums

What is a core content strategy statement and why is it useful for B2B marketers?

A core content strategy statement can help simplify your strategic goals and be a touchstone for checking content stays on-brand and on-strategy.

Do I need a content strategy before I can start creating content?

In a perfect world, yes. But starting is better than planning that goes nowhere. Spend some time checking out the strategy of brands who are winning in your space. Understanding what your competitors and aspirational brands are doing, trying out types of content, and asking a cross section of your team for input can all be channelled into reverse engineering an ongoing strategy.

Can WorkWords Content help us execute our strategy and plan?

Yes. We offer copywriting services and content marketing as part of our B2B content services portfolio. And we’re content nerds that make it personal, so there’s that.

Pink heart line drawing that looks like a maze

Content strategy for head and heart

We’re a strategic B2B content agency.

 That means we create content with purpose. Content that supports brands to boost visibility, build authority, and generate leads as warm as toast.

Most of your competitors will invest in the wrong spaces or churn out copycat content.

Our strategy-first approach is your chance to seize the day with genuinely useful content.

How we work on content strategies and plans

Competitor analysis

Know the market trends and tailor your USP to fill the juicy gaps where revenue lives.

Know your customer

Swap endless templates for interviews with internal stakeholders, partners and customers.

Strategy & planning

A smart strategy for report themes, messaging and maximising repurposable content.

Workflows and process planning

Create internal policies, SOPs and workflows to aid content creation and promotion.

Writing, editing and proofreading

Elevate your reporting with specialist writers, editors and communicators.

Design and infographics

Showcase your report, messaging and brand with design and data visualisation.

How else we help

Strategy & planning

Take the guesswork out of connecting with smart strategies and practical plans to bring them to life.


Copywriting services

From refreshingly useful B2B copywriting to copy editing and proofreading support to elevate internal and external projects.


Why WorkWords Content for your content strategy

Proven content delivery for B2B and government clients
Data-driven content planning with a splash of delight
Audience advocates across communication and content trends
GSOH included at no extra cost

More strategy & planning services

SEO and keyword strategy
Brand messaging strategy
Communications plan
Social media strategy
Brand voice guide
Style and editorial guide

Stay relevant  with a smart B2B content strategy.

Spin brand gold with content to boost visibility, build authority, and generate leads as warm as toast.