Content strategy when ROI matters.  

Thoughtful B2B content builds brands.

Words are powerful.

I create cut-through content that builds long-term relationships with your audience.

Start with a strategy or build one to start your audience on the know > like > trust journey.

Freelance Agency Copywriter

Where to start with content strategy

Your brand’s content strategy might include:  

  • content audits – what are we working with?
  • brand strategy and positioning – what image are we building?
  • brand voice guidelines – how do we sound consistent?
  • competitor research – what is our industry doing?
  • SEO and keyword planning – get found online
  • content pillars and messaging – our key topics and values
  • customer personas – nail down your ideal customers
  • content calendars – when to do what, when
  • ongoing content creation, measurement and reporting

Brand voice guides

Nail your tone of voice for a consistent brand message across platforms

Content creation

Build long-term relationships with articles and thought leadership content

B2B campaigns

Engage decision-makers with cut through campaigns and content across paid and owned channels

SEO website copy

Get found online with SEO-friendly content that converts and tells your brand story

Brands I’ve worked with

Prospa
Ricoh
Ricoh
Prospa

Ready to build brand content?

Get in touch for a chat about your content budget.