Tech
case study services
Showcase customer success across apps, APIs, SaaS and startups
From downtime to speed to market, the real story is the *impact*
you make.
All-in one tech case study research, interviews, writing and design
Case studies are not about giving every reader a complete history of your company.
Believe it or not, case studies work best in tech when they focus on your customer and their success — and ultimately how they owe it all to you, of course #HumbleBrag
Case studies don’t have to be dull and all about the tech specs. While we want to establish exactly what the issue was and how your customer got to a solution, the real focus goes beyond results to impact. What happened next?
They need to be understood by a range of stakeholders and decision-makers — from the engineers to the C-Suite.
Your tech, app and SaaS case study team
Tech-savvy interviewers, researchers,
copywriters, editors, and design
partners to suit your brand and budget.
Amanda works with talented B2B tech writers, editors, consultants, UXers and designers to deliver case studies that will make your day.
With a Creative Director in Brisbane, writers and editors spread across Sydney, Melbourne and APAC – we’re a modern B2B content agency telling tech stories.
What our clients say
Our CTO was so impressed
Ebony
IT Marketing Manager
The best experience
Christine
Property Industry Foundation
Through the danger zone
Monica
Marketing Manager, AAM Group
Choose your tech case study package
The story that boosts your sales toolkit
1 case study to celebrate customer success- Research for a spot-on question set
- Expert interviews and transcripts
- 2-page case study
- 2 x FREE social media posts to promote each case study
Showcase a series to build your brand
6 case study series to tell a complete story- Research for a spot-on question set
- Expert interviews and transcripts
- 6 x 2-page case study
- 2 x FREE social media posts to promote each case study
Background
and PM
Interviews, research and finding the angle for tech audiences.
Case study setup and planning
Complete technology case study planning and production.
Work to a planned schedule and case study structure
Interviews from engineers and coders to C-suiters
Well-researched questions to unlock the impact of your tech
Write the tech case study
Showcase your role in customer success with refreshing B2B copywriting.
Case studies aren’t about you. Sorry.
It’s your client’s story, and how you empowered it.
Work with expert writers who can find an angle at 50 paces
Add urgency to the story by outlining pain points
Draft, edit and revise for fast customer approval
Production and promotion
Share your story across channels and formats for some serious content ROI.
Tell everyone a good news story
Don’t invest in a case study and leave it unloved on your website.
Content that fuels social and trade media campaigns
Supporting blog and video content
Embed in existing sales decks and promo materials
We’ve loved working with
How to produce tech case studies people
*actually* want to read.
PLAN
Purpose
Tell a customer success story that showcases your tech tools
People
Get people talking on the technology and it’s impact
PRODUCE
Research
Be ready for tech talk with a custom question set to suit your case study goals
INTERVIEW
Know enough to ask thoughtful questions and probe into facts and figures
PROMOTE
DESIGN
Tell the story with design and infographics
Amplify
Promote to your ideal audience across all your content platforms
5 top tips for your tech case study
Focus on impact - what difference did the results make to business?
Create a question set to get authentic feedback and proof points
Be specific with metrics and results
Don’t forget to include people - not just corporate speak
Write for your audience — use the tech jargon they’re comfortable with
All about the impact.
Tell everyone.
Tell the right story, and you can use it again and again
without sounding like a broken record.