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customer persona

Jul 16, 2022

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What is a customer persona?

A buyer persona is a made-up character who represents your ideal customer.

Hot Tip: think about the demographics, behaviors, motivations and goals of your perfect customer
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WWC was founded in 2016 by Amanda Vanelderen, a copywriter and content specialist who eats deadlines for breakfast. She is the author of Write Better: How to cut the crap and say what you mean.

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