• Report writing
  • Report review
  • Our Work
  • About
  • Contact
  • Follow

CRM

Jul 16, 2022

‹ Previous
customer persona
Next ›
data-driven marketing
« Back to Glossary Index

What is a CRM?

CRM stands for Client Relationship Management, a system and a strategy which manages a business’s interaction with current and potential customers. A CRM system will ideally give your potential customer a smooth and consistent experience, as well as enabling you to collect information about your target audience and how to serve them better.

Back to B2B Guide

Join for B2B Guide updates in your inbox


[email protected]

  • Follow

WorkWords Content

We’re specialists in annual report writing, review and corporate communications. Founded in 2016 by Amanda Vanelderen — Certified Practising Marketer, five-time Australasian Reporting Awards adjudicator and author.

REPORT WRITING     REPORT REVIEW

Always was, always will be.

We acknowledge the Traditional owners of country throughout Australia. We pay our respects to Elders past and present.

© 2016-2026 WorkWords Content. All Rights Reserved.

Sitemap   Privacy Policy   Terms & Conditions   Disclaimer