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What is B2B copywriting?

B2B copywriting, or business-to-business copywriting, is writing persuasive words (AKA copy) for businesses which appeal to customers who are buying on behalf of or for another business e.g. the text on brochures, websites, emails and newsletters.

Tip: We’re all humans first and business people second, so engaging copy which highlights the personal benefits of a product or service are just as important when you’re communicating with business.
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