B2B content writing

What is B2B content writing?

B2B content writing is the craft of writing content for the web to suit the needs of business to business marketing e.g. blogs, social media posts, white papers, video and audio recordings and web pages.

Hot Tip: Each piece of writing has its own tone, style and audience eg. a blog is friendly and personal, a white paper is long and formal, and social media is short and catchy.