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What is a sales page?

A sales page has one function – to create sales for your product or service. It’s a all-out pitch that usually includes bits like proof points (testimonials, case studies, impact), a strong and consistent call to action, and XXX.

Hot Tip: Sales pages can and do increase sales for your business IF they’re done right. If they’re done wrong, it reduces your credibility and makes what you’re offering look like a scam.
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