• About
  • Services
    • Strategy
      • Content strategy
    • Content
      • Annual report services
    • Training
  • Our Work
  • Contact
  • Follow

qualitative research

Jul 16, 2022

‹ Previous
paid search
Next ›
quantitative research
« Back to Glossary Index

What is qualitative research?

Qualitative research gathers information about a subject to understand the ‘why’ and the ‘how’ of what is happening. Researchers may use focus groups, individual interviews and observation.

Back to B2B Guide

Join for B2B Guide updates in your inbox


Always was, always will be.

We acknowledge the Traditional owners of country throughout Australia and recognise Aboriginal and Torres Strait Islander peoples continued connection to land, waters and community. We pay our respects to Elders both past, present and emerging.

  • SERVICES
  • OUR WORK
  • CONTACT

Unboring B2B content

WWC was founded in 2016 by Amanda Vanelderen, a copywriter and content specialist who eats deadlines for breakfast. She is the author of Write Better: How to cut the crap and say what you mean.

  • Follow
© 2016-2022 WorkWords Content. All Rights Reserved.
  • Sitemap
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer