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lead generation

Jul 16, 2022

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What is lead generation?

A lead is a person who has somehow shown you they are interested in your business’s product or service. Lead generation is the process of changing strangers into delighted customers, a form of inbound marketing.

Hot Tip: You must offer something of value or interest in order to generate leads and convert them into customers.
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Unboring B2B content

WWC was founded in 2016 by Amanda Vanelderen, a copywriter and content specialist who eats deadlines for breakfast. She is the author of Write Better: How to cut the crap and say what you mean.

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