Insights
Research-backed perspectives on annual reporting, corporate communications and stakeholder engagement.
ASX 100 Annual Report Study 2025
We read all of the ASX 100 annual reports for FY2025 and scored each one against 29 criteria. None scored an A and 94% are hard to read. The study shows what the market gets right, where the headroom sits, and how your sector compares.
Get the studyASX 100 Leadership Voice Study 2025
We read 149 Chair and CEO messages in the ASX 100's FY2025 annual reports and assessed each one against our Communication Effectiveness Framework. The study shows what the most effective messages do that the rest don't.
Get the studyHow to use AI for your next annual report
What to hand over, what to supervise, and what's off-limits. The annual report is audited, regulated and signed off by the board — practical ways to use AI in producing it without putting your last high-trust document at risk.
Read articleShould you change your annual report for AI?
You've probably been told to add question-style headings and swap in shorter words. Most of that advice is wrong. Break the genre of an annual report and you lose the very thing that makes an AI tool handle it carefully.
Read articleInformation architecture in your annual report
An annual report can have a strong narrative and clear writing and still fail — because the reader can't find anything. Information architecture is what makes a report navigable, and it's where most reports leak value.
Read articleWriting and readability in your annual report
Plain English isn't a stylistic preference. It's measurable, it's backed by an international standard, and it's the difference between a report your audience reads and a report your audience skims.
Read articleNarrative and story in your annual report
A coherent story across strategy, performance and outlook is the most common point of failure in annual reports — and the one with the biggest effect on whether the report communicates.
Read articleTips for uploading your report to the DART
Practical advice for federal government teams using the Digital Annual Reporting Tool — including why most entities still draft outside it, and what to plan for with tables, timing and HTML output.
Read articleWhy we joined PLAIN
Clear communication isn't a style preference — it's a professional standard. What our PLAIN membership means for how we write, review and assess annual reports.
Read articleWhy we created Report Review
Organisations spend six figures producing their annual report but have no way to check whether it actually works. Here's the origin story — and the market gap it was built to close.
Read articleWhy your report has an audience problem
How the approval cycle quietly reshapes your annual report — and four ways to keep the reader in focus when everyone has an opinion.
Read articleYour annual report is compliant. But is it effective?
A practical checklist for the issues that come up in every report I assess. The patterns that separate reports that work from reports that simply exist are remarkably consistent — and they're fixable.
Read articleWhat investors actually want from your annual report
How to close the gap between what your report delivers and what your audience needs.
Read articleAnnual report review
Independent assessment of your report's communication effectiveness. Scored against evidence-based criteria with a prioritised improvement roadmap.
Learn moreAnnual report writing & production
Expert report content from strategy to final proof. We write, edit and project-manage annual reports for ASX-listed companies, government agencies and NFPs.
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