Glossary

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  • Term
    Definition
  • What is A/B testing?

    A/B testing compares 2 versions of a variable in your content or marketing tool. For example, in email marketing, A/B testing often means sending the same email, but with a different subject line to different segments of your mailing list and monitoring what has the best open rates.
    Resist the urge to change more than one thing when you create different versions of an email for an A/B test. If you change more than one thing, you won’t know what moved the dial.
  • What is an autoresponder email?

    Autoresponder emails respond automatically to an action or event, like someone joining your mailing list, buying a product from your store, or downloading an eBook from your website.
    Tip: Don’t be dull. Let your brand voice shine to show real humans behind the words, ready to make real connections.
  • What is a brand story?

    Your brand story is the story of you and your business. It’s personal and should allow the reader to connect with the heart of what you’re doing and why.
    Tip: Be authentic. Don’t be afraid to share your warts and all journey – no-one is interested in the Botox version with all the mistakes ironed out. Your errors are your currency.
  • This is the Heading 3 Title

    This is the text paragraph. I hope that divi doesn't add heaps of padding and margins to this.

    The Tip is a Blurb. Add the tip text on the Blurb Title field.
  • Add a subtitle with Heading 3

    Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph. Add the content as a regular Paragraph.
    Add the tip as a Heading 6. Bear in mind this page has specific CSS to replicate the styles from the Adobe XD file. Add the tip as a Heading 6. Bear in mind this page has specific CSS to replicate the styles from the Adobe XD file. Add the tip as a Heading 6. Bear in mind this page has specific CSS to replicate the styles from the Adobe XD file.