A brand voice to tell your story. 

A consistent tone of voice makes content easier

How your brand sounds matters. 

A brand guideline is a map for how your brand is represented – visually and through tone of voice and language.

A great brand voice guide is a copywriter’s dream come true. It’s a win-win. The copywriter gets to understand how to represent you and your business, and you get to save oodles of time and cash. Ka-ching!

I can review your existing brand voice guide, help you build one from scratch, or write examples to help your team nail TOV.

Freelance Agency Copywriter

Where to start with building a brand voice guide 

Good brand voice guides put the audience at the centre of how the brand should sound.

Building or reviewing your brand voice might include:  

  • brand strategy and positioning
  • a vision, mission and strategy for your brand
  • brand values and personality
  • customer personas – who is your brand targeting and what do they need?
  • competitor research
  • SEO and keyword planning
  • content pillars and messaging
  • guidelines for tone of voice and language – how does it differ when talking to different audiences?
  • content curation guidelines 

Why a brand voice guide can help your bottom line 

Great copywriting isn’t cheap. Neither is great graphic design. Or web development. Or marketing. Or PR.

If you have a brand guideline, you’re providing a shortcut to understanding your business.

The brand guideline has done the hard work of researching your audience, tone of voice and how you want copywriting to complement the brand and its values.

Brands I work with


“Amanda played a key role in copywriting and editing to relaunch the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders.

She was happy to get her hands dirty across content, planning, project management and IA as needed. 

Thanks Amanda!


Brand Manager, Ricoh Australia

"She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes.

Responsive, professional, creative – all on time and budget. 

I wouldn’t hesitate to recommend Amanda."


CMO, Airtrunk

"Amanda works with QBANK across campaign development, blog content and presentation decks.

She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with engaging content.

Thanks Amanda!"


Content Manager, QBANK

Ready to find your brand voice?

Let’s put your customer at the heart of how your brand sounds.