Our Plain English guidelines

Our Plain English approach

 Plain English (or Plain Language) is a way of writing using simple, everyday language. 

Plain English is the foundation of clear, compelling and human communication. It’s:

  • faster to write 
  • faster to read
  • more likely to be understood the first time.

Our Plain English writing and editing services and approach to reporting project management deliver on your messages without stripping away your brand voice or ‘dumbing down’ your content.

Our Plain English guidelines

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Write like a human, for humans

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Know and respect your audience

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Use active voice

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Get to the point

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Swap jargon for simple language

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Consistent punctuation and grammar

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One idea per sentence and paragraph

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Boost readability with lists, headings and breakouts